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MANAGEMENT DEVELOPMENT COURSE

Today’s workplace has changed

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  • Time is in short supply

  • How we consume information has changed

  • Attention spans have shrunk

  • Maximising employee productivity is a key commercial objective

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So where is the ‘space’ for learning and development?

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As a team of learning and development professionals with decades of experience between us, we’ve transformed the performance of thousands of individuals, but experience alone is not enough. The method of training delivery is now equally important as the content of the course.

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Generate quality sales leads and hit the bulls eye

Generating Quality Sales Leads

Build your B2B sales funnel with our programme that explores ways to enable your team to turn prospects into leads. By reviewing prospecting methods and approaches; and combining this with customer data your sales teams can focus attention on converting the quality prospects into hot leads.

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Sales courses can be combined to create a modular sales training programme.

Learning outcomes

By the end of the programme you will be able to:

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  • Create a lead generation campaign plan

  • Have an in-depth understanding of your customer profile / buying persona

  • Identify prospecting methods and approaches

  • Understand the power of Integrated sales and marketing campaigns

Programme content covers

  • Lead Generation campaigns

    • Online and offline lead generation techniques

    • Which approaches do you use? Which approaches are used on you?

  • Understand your bulls eye target

    • What is your target customer profile? Introducing the Buying Persona

    • What is important to your target customers?

    • What pain points can you resolve for these customers?

    • What bits of your proposition will be irrelevant to these customers?

  • Converting Prospects to Leads

    • Identifying best approach to engage with leads

    • Deploying integrated campaign approach

    • Sales calls

  • Prioritising and managing leads

    • Monitoring lead engagement with online and offline touchpoints

    • Lead or hoax?

    • Create an action plan

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